How Delta Defense Turned 200,000 Subscribers Into a Million Viewers

Delta Defense is the first and largest member-owned association that educates, trains, equips, and insures responsibly armed Americans.  President and CEO Tim Schmidt, embracing his new role as a protector after having his first child, was inspired to create the “Concealed Carry Magazine” in 2003 and later the United States Concealed Carry Association (USCCA) in 2005.  With over 200,000 subscribers, the Concealed Carry Magazine is a prominent aspect of Delta Defense. But they’re not stopping there – in their attempt to reach an even greater audience, the organization continues to explore additional avenues for growth and expansion. This philosophy is what led Delta Defense to explore today’s modern platform: mobile applications.  

After some unsuccessful partnerships with other app developers, Delta Defense was in need of a trustworthy app development company.  They needed a developer who could take their vision and translate it into a functional mobile app.  FUSION was able to address all of their concerns by aligning specific designs and functionality for their mobile application with the necessary tools to make their vision come to life.  The app (free to download in the Apple App Store and Android Play) incorporates key features such as a news feed, articles, podcasts, issues of the Concealed Carry Magazine, upcoming events, gun legislation, a Reciprocity Map, and a detailed map of local gun ranges. Fusion also created an easy-to-use backend for managing all of the information and pushing updates to the app.

Since the release of their mobile application, Delta Defense is now reaching and educating over one million people.  FUSION’s commitment to open communication and true collaboration allowed Delta Defense to oversee all aspects of the development process from initial conception to completion.  Now, more than ever, the mobile app is helping Delta Defense reach a larger, broader audience, resulting in more informed and responsible armed Americans.

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