New Brand Experiences: Sonos Roam & Apple AirTag

Sonos Roam and Apple AirTags. Two completely different products, both completely new and innovative. We took these new hot products through our R&D process and we’re thrilled to show you how we can take them to the next level with our brand experience solutions.

Sonos Roam

The ultra-portable Sonos Roam offers an array of customization options using our proprietary UV direct print technology. 

Brand experience solutions:

  • Full-color direct print on front speaker
  • Full-color direct print on the backside
  • Custom device sleeve
  • Custom gift wrap

Apple AirTag and AirTag Loop

The clean canvas on the revolutionary AirTag offers endless branding opportunities. Securely fasten AirTag to items with AirTag Loop, which can also be branded with custom artwork or a logo. 

Brand experience solutions:

  • Full-color direct print on the blank side of AirTag
  • Direct print on AirTag Loop
  • Custom device sleeve
  • Custom gift wrap

To see what your company brand or logo looks like on these devices, request a complimentary digital rending on www.fusionofideas.com/getstarted

7 Habits of a Thoughtful Gift-Giver

If you’re wondering whether or not a corporate gifting program is appropriate for this odd year, the answer is yes! 

In today’s times of working from home and virtual conferences, it’s more important than ever to create personal connections and engage your clients and employees. They want to know they are being thought of and that they are appreciated. 

For many businesses, planning the annual corporate gifting program can be stressful. There are many things to consider such as budget, the gift itself, and even the logistics of how gifts will be delivered, particularly since the workforce may be remote this year.

But it’s important to remember that in corporate gifting, the gift itself is never the principal message. Rather the gift is a tangible asset that helps communicate the message of appreciation, thoughtfulness and connection. It’s not surprising to hear that when recipients note a business gift as memorable, the gift’s return on investment increases by 40 percent

As we enter this gift-giving season, we want to share 7 habits of thoughtful gift-givers to help your company stand out from the crowd:

Plan ahead.

Simply put, don’t wait until the last minute to plan and execute your corporate gifting program. There are two main benefits to planning ahead: you have more gift options to choose from and you save on budget by not having to utilize rush shipping. If you haven’t gotten started on your gifting program this year, begin now.

Don’t focus on the cost.

Consider how much you routinely spend taking a client out for a nice meal or entertainment. Yet, when it comes to gifts, businesses tend to figure out how little they can spend. Particularly since many companies are forgoing large holiday gatherings this year, use that budget toward “first-class” gifts for your employees and VIP clients.

Consider the usefulness of the gift.

A practical gift is one that shows thoughtfulness because it can be used year-round. Our best advice: Avoid poor-quality items that can easily break or one-time use products and your gift will be repurposed throughout the year! 

Make it personal.

If you prefer not to put your company logo front and center on a product, you can still offer a gentle reminder of who the gift came from by adding your logo on a subtle location on the gift. Another way to personalize and make the recipient feel special is by printing the recipient’s name or family name on the product. Personalization shows that you took time to personally think of the recipient and that gift is not part of mass distribution.

Think about the presentation.

Creating a memorable unboxing experience shows that you put thought into the gift from beginning to end. How the gift is presented to your recipient is just as important as the gift itself. Many components go into the presentation of a gift, from the packaging to gift wrap and even a personal greeting or tag.

Make it easy to receive.

Because many in the workforce are still working from home, getting a pleasant surprise in the mailbox or on the doorstep can make a person’s day. Using a shipping partner to deliver your gift directly to the recipient pays off as it shows consideration and thoughtfulness. 

Enjoy the gift of gift-giving.

A thoughtful gift giver does not think about what he or she will get in return. Gift-giving is about showing that you thought about them enough to take time and money to purchase a gift. You do it because you want to show your gratitude and not because you expect something in return.

For ideas on our highly-rated business gifts for 2020, visit our Corporate Gifting site at www.fusionofideas.com/gifting.

AirPods Dominate the 2019 Holiday Season

There’s no doubt that Apple AirPods, along with the new AirPods Pro, which launched in October 2019, continue to dominate in the tech gifts category over the 2019 corporate gifting season.

Even with the product shortage that consumers experienced this past holiday season, we helped countless businesses customize Apple AirPods and AirPods Pros for gifting opportunities. 

Our proprietary UV proprietary printing process allows for high-quality, full-color graphics to be permanently bonded onto devices. Because it is a direct print, the artwork won’t peel, flake or fade. Additionally, many clients also leveraged using custom device sleeves and gift wrap to create a memorable unboxing experience.

Check out a few highlights from FUSION OF IDEAS’ 2019 corporate gifting program:

From our CEO: Look for us in January

As you may already know, FUSION OF IDEAS is deeply passionate about helping businesses mobilize and scale. We believe in creating high-impact brand experiences through the power of customization.

This holiday season, we helped businesses in all industries create impactful corporate gifting programs. And as we look ahead to the new year and a new decade, we are focused on accelerating our momentum in customization.

FUSION OF IDEAS will be on the road at two marquee industry events in January:
  • As attendees at CES (Consumer Electronics Show) in Las Vegas on January 6-10
  • As exhibitors, booth #647, at PPAI Expo (Promotional Products Association International) at the Mandalay Bay Convention Center, Las Vegas on January 12-16

We look forward to sharing new and exciting ways to re-define customization for our customers. If you will be attending either show in January, we’d love to meet and discuss your plans for 2020.

Merry Christmas on behalf of the entire FUSION OF IDEAS team,

Russ Taylor
CEO, FUSION OF IDEAS