It has been another successful year working with Mission Hospital’s Valiant Women Support Group, which hosted its fifteenth annual Think Pink Breast Health Wall of Honor last October.  The proceeds of this annual fundraiser go to support Mission Hospital Breast Health Services, which funds mammogram screenings and diagnostic care for under or uninsured women in the community.  

Every two minutes, a patient is diagnosed with breast cancer. Women have a one in eight chance of being diagnosed with breast cancer at some point in their life. Breast cancer is not a death sentence; it can be treated. Mammography is the most effective breast cancer screening procedure. Early detection saves lives.

The Mission Hospital Valiant Women Support Group saves lives and makes a huge impact on families and the local community. The Wall of Honor was a place for individuals supporting and donating to write notes, thoughts, and tributes to those who have been affected by breast cancer.  Two years ago, Fusion of Ideas started working with the group. As an alternative to the traditional handwritten cards placed on walls, Fusion of Ideas helped create an app that displays special honoree messages on TV screens at the mall during the fundraising event.  Through the interactive application, users can also contribute to the cause by purchasing special merchandise, donating funds, and learning about various activities and events taking place during the month of fundraising. The app also displayed the Think Pink Wall of Honor Instagram account, specific sponsor videos and feeds, and featured product shots of merchandise being sold for the fundraiser.  Fusion of Ideas also helped create the application that houses the donations.

The whole fundraiser is made possible through sponsors such as The Shops at Mission Viejo, Volvo, Infinity and countless others who have dedicated funds, services, and time.  The Fusion of Ideas team has been honored to work with Mission Hospital’s Valiant Women Support Group and looks forward to participating in future years.  For more information and to participate or donate to this wonderful fundraiser, please visit https://www.mission4health.com/mission-hospital-foundation/fundraising-support-groups/valiant-women/

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