Gearing Up for Apple’s Newest Devices

Apple CEO Tim Cook took center stage yesterday at the Steve Jobs Theater in Cupertino to announce the release of several Apple device updates. If you were on the watch like us, you know there will be three new iPhone models building off of the company’s 10th anniversary iPhone X: iPhone XS, iPhone XS Max, and iPhone XR. Additionally, Apple Watch Series 4 will feature a larger display with a slightly thinner body, along with some cool features like heart monitoring and haptic feedback on the crown.

Announcements of new Apple products, or any new mobile tech device, mean one important thing to us at Fusion of Ideas: we’ll be researching and presenting our customization offerings for the shiny new devices as soon as they hit the market.

The art of mobility is clear with every touch point of the customizing experience. And members of the Fusion of Ideas customization team are seasoned pros at figuring out the specs for new devices. Even when the new device is similar to an existing one, measurements accurate to hundredths of an inch must be taken to create a spec file that will be used for production. We also run tests and research on the materials the device is made out of – even a slight change to the type of metal or glass can change the way we approach customization. Most importantly, our color and laser customization process allows us to brand devices with high-quality graphics while not voiding Apple’s device warranty.

We’re excited to dive in and present custom options specific to these new devices. Stay tuned for more information as we await the release dates.

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What’s next? What will the next iPhone be called?

There’s been a lot of speculation as to what the next iPhone will be called. It’s no secret that Apple typically chooses consecutive numbers for its iPhone releases. But since the iPhone X deviated from that pattern, the name of the next iPhone is up in the air. Will it be called be called iPhone 11? Or iPhone X1?  There’s even talk of the lower-end iPhone being called iPhone SE. Rumors have been surfacing that the next generation iPhone might be getting a new name.

We asked our Fusion of Ideas team for their best guesses on what the new iPhone will be called.  The name that got the most votes was iPhone XI. Additional suggestions and name ideas included iPhone Xs, iPhone X-1, iPhone 9,  iPhone Elite, iConnect, and iPhone Pro.

“The X isn’t technically the 10, but just a roman numeral to represent the anniversary of the iPhone,” said our Creative Manager, Bryan Underwood. “That being said, I believe the next release in line is still the iPhone 9.”

Rachel Trotter, Administrative Assistant, thinks it’ll be named something completely different.  “I don’t even think it will be called an iPhone anymore,” she said. “I think it might be something like iConnect or iLink.  Something that implies an iPhone is far more than a phone, but also of a way to interact with the world.”

Junior iOS developer Long Le said, “I think they could keep it boring and just call it the iPhone Xs.”

Whatever it’s called, we’re excited for the debut of the new iPhone and all of its new features.

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