FarmLink, a Canadian-based grain marketing company, recently hosted its third-annual Grain World Conference and Tradeshow: the only annual Western Canadian event to offer global networking opportunities and exposure to the grain industry.
To build a stronger presence at the event, FarmLink partnered with FUSION OF IDEAS to customize Apple Watches to use at the two-day conference. Each Watch featured the company logo on the Watch band and on the side of the Watch case. Using a laser process, the logo was permanently etched so it will not chip, fade or rub off.
FarmLink features the customized Apple Watch at Grain World Conference
Following a successful event, FarmLink extended the brand experience to its employees by customizing Apple AirPods as holiday gifts. The company’s logo was printed in full-color on the device case using FUSION OF IDEAS’ UV color printing process.
“Thank you for delivering on our branded Apple AirPods and Watches – guests and staff absolutely loved them. Premiums like these align well with FarmLink’s brand: quality, innovation, and market leadership.” – Tenesha Lawson, FarmLink Marketing Solutions.
On the heels of PPAI (Promotional Products Association International) Expo, our CEO, Russ Taylor, bylines an article about the value of creating an immersive brand experience. The article is featured in the January 2020 issue of Promo Marketing magazine.
We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.
What is “unboxing”?
‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.
Why does it matter to businesses?
For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.
People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.
What does it take to create a memorable unboxing experience?
Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.
For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.
When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.
