By Jennifer Fujimori
If you’ve ever hired a company to customize a product for yourself or to give as a gift, you might understand the anxiety that stems from not being able to see your finished product until it’s done. Or worse, the disappointment you feel when you’ve paid and waited patiently, only to come face to face with a result that’s not what you’d hoped for.
A vast and growing number of retail industries are placing an emphasis on custom products, from bespoke wedding dresses and men’s suits to vitamins and skincare. In theory, this is a great thing for consumers. But many companies require a deposit or even payment in full before providing their customers with a visual of the planned design, and that can be a recipe for disaster and disappointment.
Our mockup service at Fusion of Ideas aims to alleviate that risk. When we start a conversation with a client about customization and branding services, we take the time to gather as much information possible about the client’s business needs. Armed with that information, along with any artwork, logos, or images that the client provides, our creative design team gets to work. We then present a mockup of several realistic, high-quality images that showcase some of the device customization options for the client’s unique brand. “Mockups give us a chance to show a prospective client what we can do,” says Bryan Underwood, Creative Manager at Fusion of Ideas. “We pull ideas from the client’s website, logo, branding, and existing artwork and come up with several design concepts that compliment the devices we’re showcasing. In many cases, the client ends up going with one of our designs instead of their original request.”
In our experience, this paints the clearest possible picture of what a finished custom device might look like. The mockup sent to the client is formatted as a polished, elegant image that sets the tone for the Fusion experience. And because Fusion is committed to providing a truly elite service experience, the first mockup is always free of charge. Our Senior Business Development Manager, Jacob Sarabia, can attest to the effectiveness of mockups. “The initial mockup is our first visual impression on a client. It’s a great way to settle any fears or apprehension about our customization services, and to present a sneak preview of the quality of service you can expect to get from Fusion.”
Take a look at some of the examples in this post. Each mockup displays six customized service offerings. Our creative team incorporates the look and feel of your brand into each different device, which gives you multiple options to choose from. When you are investing in a high-value item such as a mobile device, you need assurance that anyone altering that device will treat it with meticulous care and attention to detail. Fusion of Ideas establishes that level of service from the start by putting diligent thought and effort into every individual mockup.
