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When it Comes to Gaming, It’s All About the Experience

In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.

A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.

Here are a few that FUSION OF IDEAS got to work with:

  • Amazon Echo smart speakers customized for Park MGM’s special eventCustom branded Amazon Echo for Park MGM
  • Custom-branded Apple AirPods for a blackjack tournament at The Cosmopolitan of Las VegasCustom branded Apple AirPods for The Cosmopolitan of Las Vegas
  • Apple iPad Pro with MGM Grand logo etched on the back for one of the casino’s blackjack eventsCustom branded Apple iPad Pro for MGM Grand

Off the strip, MyVegas, an online gaming app by Playstudios, gifted its top players with a customized Apple iPad Pro.

When it comes to casino tournaments, special events, and even online casino gaming, the “wow” factor sells more than the game. It’s all about the player having the best and most memorable experience.

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Smart Advertising to Advertisers

Amazon TV Fire Stick
Custom-branded Amazon TV Fire Stick for Newsy

For the first time ever, online video subscriptions, such as Netflix, Hulu, Amazon Prime, have outnumbered their cable subscribing counterparts, according to a report by the Motion Picture Association of America. 

And with the rise in popularity of smart home devices, there are more and more options for smart display devices, such as Amazon Echo Show, Google Home Hub, and the newest player on the market, Facebook Portal and Portal+.

What all this means for advertisers is that there are more ways than ever for your consumers to experience your brand. And to understand the new experience from a consumer’s point of view, advertisers need first-hand experience with these new platforms.

That’s what online news network Newsy allowed its advertisers to do. When Newsy announced the Newsy app on Facebook Portal and Portal+, they partnered with FUSION OF IDEAS to customize Newsy-branded Facebook Portal devices to send to its top advertisers.

In addition to the Facebook Portal devices, the network also customized Amazon TV Fire Stick streaming devices with the Newsy logo that would allow existing and prospective advertisers to experience Newsy on subscription-based video on demand services.

The distribution of the customized devices was part of Newsy’s overall sales strategy to allow its advertisers to experience content in new ways.

“By doing so, the ad buying community was able to see first-hand how our content stands out from other news brands,” said Dominick Borgia Jr., senior account manager at Newsy.

Newsy custom-branded Facebook Portal
Newsy branded Facebook Portal devices were sent to top advertisers as part of the announcement of its app.
Newsy app on Facebook Portal and Portal+
Newsy app on Facebook Portal and Portal+