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Survival Guide for the Last-Minute Gifter

Last-minute gifting? You are not alone. 

The good news is, finding a last-minute gift is easier than ever thanks to next-day shipping, streaming services, and subscription boxes.

When it comes to last-minute gifts, there are still ways to make the recipient feel special and unique through personalization and creating experiences. So before you go online and grab the quickest gift you can find, here are some tips to consider.

Think Outside the (Gift) Box

Gift cards give the recipient the freedom to choose what they want. If you go this route, you can still make the gift card personal. You don’t have to present it as-is from the grocery store stand.

Using a thin vinyl wrap, FUSION OF IDEAS’ StealthArmor branding solution allows you to personalize the front of the gift card with your company name or a unique design.

FUSION OF IDEAS' StealthArmor branding solutions help make gift cards personal and fun for your recipient.
FUSION OF IDEAS’ StealthArmor branding solution helps make gift cards personal and fun for your recipient.

 

Consider a Charitable Donation

What if a “perfect gift” does not depend on stocked store shelves or online warehouse supplies? 

A new study this year found that 59 percent of Americans would rather receive a donation to charity in their name than a gift for themselves this year. Contributing to a charitable organization can be personal, especially if it is a cause that the recipient cares about. Particularly after another challenging year, many are seeing the importance of supporting our communities and each other. 

Make it a Gift for the New Year

Make your gift one that rings in the New Year. It takes the pressure off the busyness of the holidays – for both the giver and the recipient – and sets a positive tone for the year ahead. 

Choose a gift like premium technology that is a year-round favorite and can be given at any time. 

A gift to welcome in the New Year creates excitement and anticipation for the year ahead.
A gift to welcome in the New Year creates excitement and anticipation for the upcoming year ahead.
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2021 Holiday Gift Guide

This holiday season, let us help you create a memorable unboxing experience for all your corporate gifting needs: 

  • Hardware Customization – Make your gift unique through personalization. Our direct UV color print, laser etching and StealthArmor solutions customize your gift by adding the recipient’s name, your company logo or artwork directly on the device.

  • Digital Personalization – Customize the user’s experience of a new smartwatch or tablet, such as Apple Watch, iPad or iPad mini, with custom wallpaper or other digital content.

  • Custom Packaging & Gift Wrap – Create a memorable gift with custom packaging, device sleeves, insert tags, custom boxes and even gift wrap.

  • Kitting & Shipping – Kit multiple items together in one package and have them shipped to one or multiple locations.

2021 holiday gift guide

Inside, we feature the latest premium technology products that FUSION OF IDEAS can personalize, kit and ship directly to your gift recipients. 

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The HomePod mini and AirPods Max Brand Experience

Two new Apple products have taken the music listening experience by a storm: HomePod mini and AirPods Max. These devices feature room- and ear-filling sounds, and are the latest technology in the Apple product lineup. 

Doing what they do best, our production and design teams used our laser and direct printing process to create brand experiences for the devices.

HomePod mini

HomePod mini is the latest smart speaker that packs a punch with its unique design and powerful sound. The device can be personalized on the display top using direct color print on clear StealthArmor, a fitted protective film that offers a semi-permanent branding solution. 

AirPods Max

We use laser etch for permanent branding of artwork or your company logo directly on the aluminum cups on the over-ear headphones. For gifting, we offer a custom device sleeve that fits snugly over the original device box, personalized insert cards and custom gift wrap.

Check out the AirPods Max unboxing experience:

For more gifting ideas, visit www.fusionofideas.com/gifting.

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2020 Holiday Gifting Highlights

Customized wireless earbuds…smart speakers…UV smartphone sanitizers… wireless phone chargers…

Personalized insert tags with thoughtful messages from company leadership…

Individual shipping of gifts directly to recipient’s doorsteps…

 

These are just some of the creative and thoughtful gifting projects we worked on over the holiday season. We continue to be inspired by our clients.

Click on the video below to see a few highlights from our 2020 holiday gifting season.

For more on our Corporate Gifting program, visit www.fusionofideas.com/gifting.

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Perfecting the Unboxing Experience

We’ve all watched them. Unboxing videos to reveal the latest phone, the season’s hottest toy or a new beauty product. There are countless online videos, and even YouTube channels, dedicated to unboxing products.

What is “unboxing”?  

‘Unboxing’ is just what it sounds like: the action of taking something out of a box. Done well, a package that creates a memorable unboxing experience demonstrates thoughtfulness from the sender and makes the brand stand out from the crowd.

Why does it matter to businesses?

For companies, a great unboxing experience can boost your content marketing efforts, drive engagement, increase sales, as well as improve the way the recipient feels about the product. But it’s not just relevant for retail or e-commerce businesses. Creating a memorable first impression lets the brand’s personality shine for all companies in all industries.

People care about the unboxing experience because it provides additional value for the recipient and the business by way of creating a positive first impression —ideally, one that’s both memorable and shareable, hence all the unboxing videos you see.

What does it take to create a memorable unboxing experience?

  • Great Packaging – The very first impression the recipient has of your product comes from the packaging. One way to ensure your business stands out from the crowd is with custom packaging, such as a box or gift wrap that is customized with your company logo, slogan or brand colors.

For a mobile device or accessory, an easy, yet impactful, way to personalize your package is with a customized device sleeve that fits over the manufacturer’s box.

Custom box created for Apple iPad with a custom designed device sleeve
Custom packaging delivers an impactful unboxing experience. Pictured here: Custom box created for Apple iPad with a custom designed device sleeve.
  • Personalized Message – A note, such as a welcome or thank you message, adds one more touchpoint in the unboxing experience. Take it one step further and personalize it to make that one-on-one connection with the recipient.
Personal note from sender included with a gift card.
A little personalization goes a long way. Pictured here: Personal note from sender included with a gift card.
  • Branded Product – While this is not part of the unboxing experience, customizing the product inside the package with corporate artwork or branding truly makes the product one of a kind. Pro tip: If you go this route, consider getting the product re-packaged with shrink wrap to create the same effect of opening a new, untouched product.
Custom branded Apple iPad Mini and smart cover, and customized device sleeve
Create a lasting impact with an immersive brand experience. Pictured here: Custom branded Apple iPad Mini and smart cover, and customized device sleeve.

When it comes to creating an immersive brand experience, we consider every customization point that can create a positive impression on your brand. The unboxing process is just one of the ways we customize to elevate and take your business to a new level. Contact us today to see how you can create an unprecedented unboxing experience for your customers.