Custom-Branding Beyond Phones and Tablets

Think beyond traditional mobile devices for branding. Pictured here: Fujifilm Instax Cameras

Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as: 

  • a marketing tactic to elevate brand equity;
  • employee rewards or as gifts to clients and vendors;
  • a theft deterrent for company devices by having the company logo printed on them.

As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.

Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.

As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.

Amazon Echo Show
Amazon Echo Show
JBL Flip 4 and Clip 3 Bluetooth speakers
JBL Flip 4 and Clip 3 Bluetooth speakers
Google Home
Google Home
YETI Hopper personal cooler and Rambler wine tumblers
Amazon Echo Dot and urBeats3 by Dr. Dre earphones
Amazon Fire TV Cube
Amazon Fire TV Cube

3 Tips for Employee Appreciation Week

Employees cannot take their jobs for granted. At the same time, employers cannot take their staff for granted. As an employer, your employees dedicate a significant portion of their time to help you succeed. With Employee Appreciation Week approaching (February 25 through March 1), how will you thank your team for their hard work and dedication?

Whether you are planning to bring a simple “thank you” lunch for your crew, or an all-employee celebration, here are three tips to keep in mind:

  1. Get involved. Leaders in the company should be involved in the planning of the celebration, no matter how big or small. Don’t leave the task to non-management employees. Employers need to celebrate their employees and show them how important they are to the whole company.
  2. Everyone is important. Avoid the temptation to spotlight certain employees. There is a right time and place to recognize top achievers. Employee Appreciation Week is an opportunity to show gratitude to the entire staff.
  3. Know what they want. If you are giving a gift, remember that your employees are worth more than a tchotchke that will end up in a drawer or be given to their children. Skip the low-quality items and give something that is valuable and memorable to them. A memorable gift doesn’t have to be expensive. There are many cool giftable gadgets that are priced fairly, such as Apple AirPods, YETI tumblers or Amazon Echo Dot.

We’ve taken to our blog in the past to showcase a growing trend of companies turning inward and giving unforgettable gifts to their employees. Here are a few more examples of businesses that have shown appreciation to staff through gifting.

Omni Technologies: Beats EP headphones with custom sleeve and gift wrap
Omni Technologies: Beats EP headphones with custom sleeve and gift wrap
FlexCare Medical Staffing: Apple Watch with custom sleeve and gift wrap 
FlexCare Medical Staffing: Apple Watch with custom sleeve and gift wrap
Nashville Healthcare Council: Amazon Echo with custom sleeve and gift wrap
Nashville Healthcare Council: Amazon Echo with custom sleeve and gift wrap

And That’s a Wrap!

From Apple Watch and Apple gift cards to Amazon Show, Bose Quiet headphones and Yeti coolers, we saw an array of corporate gift requests come through over the holiday season. On top of brand customization, businesses opted to add extra touches such as personalized gift tags, custom set-up boxes and custom gift wrap to create a memorable unboxing experience for the recipients.

  • A custom sleeve is the most popular custom option for corporate gifts as they are precisely cut to fit snugly over the original manufacturer packaging. Sleeves are customized using our color printing process and come in various finishes, including matte, satin, UV glass or spot gloss.
  • Custom gift wrap is individualized with the company logo or artwork. Each piece of gift wrap is precisely cut to the perfect size for the gift, which is hand wrapped and finished with a matching bow.
  • And finally, custom set-up boxes have become the standard for the ultimate, executive-level gifting experience. Creating a luxurious unboxing experience for a single device or for neatly housing multiple products, each set-up box is custom designed according to the device(s) size and company brand.

Check out a few highlights from our 2018 Corporate Gifting Program:

Bowl Swag for the Books

Bowl games have a long history of making the holiday season merrier and brighter for college football fans, especially when your team is in the playoffs. For the players involved, there is a great sense of pride that comes with playing in the biggest game of the season. And of course, there is bowl swag.

The Pac-12 Conference events team partnered with FUSION OF IDEAS the last two football seasons to create memorable gifts for the Pac-12 bowl teams as a reward after a long season of hard work. Both years, the gift of choice was a customized Apple TV gift set that included a fully branded Apple TV, remote, and iTunes gift card, which were shrink-wrapped and packaged with coordinating crinkle paper inside a customized Pac-12 shipping box.

The one-of-a-kind gift, which took a popular Apple technology and made it personal with custom branding and packaging, was a unique and thoughtful way for the Pac-12 organization to show appreciation to the players.

Playing the most important game of your season is already a dream come true. Add in cool free stuff and it’s easy to see why athletes love this time of year.

Top 5 Business Gifts Your Employees and Customers Want

The top 5 most wanted tech gifts this holiday season.

Remember the cellophane wrapped gift baskets filled with mementos and sweets you used to get every holiday? While they are still around – and still appreciated by many – technology has taken over as the preferred business gift of choice.

Technology spending for the 2018 holiday season is projected to reach a record-setting $96.1B in revenue in the U.S., a year-over-year increase of 3.4 percent, according to the Consumer Technology Association (CTA).

Businesses who choose to give a tech gift are taking it up a notch with customization. Customized tech boosts brand recognition and repeat exposure, among many other benefits. Compared to traditional advertising, corporate gifts showcasing your company brand can be a cost-effective advertising method for your business. Plus, you won’t have to worry about the recipient receiving the same gift twice!

Here at FUSION OF IDEAS, orders for holiday gifting are in full swing. Here are the five most popular tech gifts we are seeing:

  1. Apple iPad Pro – The latest iPad Pro, with an all-screen design and Face ID, is currently the most full-featured iPad on the market.
  2. Apple Pencil 2 – To go alongside the new iPad Pro, Apple revamped the Apple Pencil, an effective and accurate tool for handwriting, sketching and illustration.
  3. Beats by Dre – This popular headphone collection comes in several varieties and offers powerful audio performance.
  4. Amazon Echo Show – The new Amazon Echo Show features a vibrant 10.1” HD screen, built-in smart home hub, and improved speakers.
  5. Apple AirPods – Apple AirPods continue to be the most popular tech gift not just for the holidays but all year-round thanks to their instant setup and truly wireless features.

For more customizable corporate gift ideas, visit www.fusionofideas.com/gifting.

Customized Mobile Devices as Employee Rewards

Employers are always looking for new and different ways to reward employees and celebrate successes. A trend that has been rising in popularity with our clients is using customized devices as part of its employee rewards program.

There are many ways for an employer to use corporate gifting to build up, fuel and recognize employees. Some ideas include:

  • Creating a points-based system to reward employee performance through peers or managers
  • Building a rewards system to recognize significant service milestones
  • Setting productivity or sales goals with a highly valued prize that employees can earn when they reach the goal
  • Or simply planning a surprise holiday gift as a reward for all of your employees.

Any employee gift can be taken up a notch with customization – custom printed Apple Airpods for employees to listen to music quietly at work, a customized Apple Watch with laser-etched company name, or even a branded drone that is guaranteed to wow the recipient.

FUSION OF IDEAS has pushed the boundaries of creativity by customizing a wide range of devices, from headphones and portable speakers to game consoles and cameras. The possibilities are truly endless. What can custom-branded devices do for your business?

The Sky’s the Limit: Conga Custom Helicopter Drones

By Jennifer Fujimori

One of the best things about Fusion of Ideas customized hardware services is that the sky is literally the limit. We’ve showcased custom iPads, Apple Watches, iPhones, headphones, laptops, cases – and most recently, remote control helicopter drones. We worked with Conga, which offers a suite of solutions for using Salesforce.com, to customize a fleet of Cheerwing mini helicopters as a promotion for the actual helicopter tours they’re conducting at the annual Dreamforce conference. With help from our creative design team, Conga opted for a Stealth Armor cutout of their signature logo in white text on a red circle. The Stealth Armor is heat bonded to the nose of the helicopter to accent the red panels and create a polished, brand-new look. Check out the images of the final product, and let it inspire you to create your own custom tech!

Branding Superheroes: Customizing the Apple HomePod

By Jennifer Fujimori

This may seem obvious, but we tend to nerd out every time a new Apple product is released. Apple’s livestream product announcement events, typically happening once or twice a year and bearing charming names such as “Let’s meet at our place” and “Hey Siri, give us a hint”, are monitored closely in the Fusion of Ideas office. Part of this is because many of us are personally Apple fans, but the other part is excitement about the branding possibilities that come with a new device.

The R&D process begins at Fusion well before the device has officially hit the market. Our customization team gathers information about the materials the device is made of, the dimensions, the packaging and any accompanying accessories. We get our hands on a sample device or two as soon as we can and get to work testing out customization capabilities.

When the HomePod smart speaker hit the market in 2018, it was the first completely new device released by Apple since 2014, when the Apple Watch was announced. It also posed a unique challenge: the round, cylindrical speaker did not present many obvious options for customization. “The HomePod offered a challenge in that there is not a lot of surface area to customize,” said Chris Mancuso, Customization Manager. “It pushed us to think outside the box to come up with customization options that would fit with the sleek and modern design of the device.”

Working with the Fusion design team for artwork and production files (and inspired by our office-wide affection for the Marvel Cinematic Universe), the customization team did a bold color print of the red Marvel logo on the white mesh of the HomePod. The top of the speaker is outfitted with a clear color printed Stealth Armor version of Iron Man’s arc reactor. Rounding out the sample package is a custom sleeve and gift wrap, printed with vibrant images of Iron Man and the Marvel logo in its signature red and black colorway. “We really pushed the boundaries with this device and came up with some really innovative ways to brand the HomePod,” said Mancuso. “The Marvel-branded sample provides our business team with a great way to show clients what we can do with this device.”

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The Ultimate Corporate Gifts: The Gifts That Keep On Giving, The Whole Year

“Oh great, they’re handing out another company calendar,” said no employee ever.  

Getting thoughtful gifts can go a long way with coworkers or team members.  With the season rapidly approaching, this is the year for creating excitement and the “wow” factor for your company’s team or special clients.

One of our own employees tells the tale of the value they placed on two separate gifts they received.

“On two separate holiday seasons, I received gifts from my employers. One was an elaborate chocolate and fruit gift basket that was delivered to my home with a generic happy holidays message from the company.  While the sentiment was sweet (no pun intended), the gift was quickly forgotten, and I never really told anyone what I got.

The next year I received some Beats By Dre headphones. They were printed with a small company logo and the headband was printed with my name. They also were sent to my home, but came gift wrapped in retro wrapping paper with a company image repeated in a cool pattern. That made me very excited to open it. There was a personalized card with a note from my boss and the company thanking me for some of the accomplishments during the year. Whenever I wore those headphones, I had family, friends, and even strangers ask me about them. I explained that my company had given them as a gift for my hard work during the year, and I always showed off my name printed on them.  I received many “Are they hiring?” type of comments as people were impressed by the thoughtfulness that went into the gift.

While I’m sure both presents cost my employer about the same amount of money, the one that was cool, unique, and something I could talk about made the biggest impact. As Eddy from National Lampoon’s Christmas Vacation says, “That’s the gift that keeps giving the whole year, Clark!”   

One of the most important components of gift-giving is taking into consideration what your employees would truly appreciate. Putting a message, logo or thought on your gifts can add a layer that reminds them of you or the company whenever they use the gift.

Now, working at Fusion of Ideas, I’ve loved seeing the impact that customization and thoughtfulness can have. Some of my favorite Fusion services are gift wrapping and custom boxes and sleeves that take gifting up to a whole new level.  And on top of that, Fusion can organize and kit multiple items together (they don’t have to be devices!) so you can really add that extra pizzaz to any thoughtful gift. They can also print and write custom cards and gift tags,  and they ship anywhere around the world.  So if you want a super easy process, all you have to do is order, and Fusion will take care of the rest.”  

Fusion handles projects of all sizes and shapes and we’d love to help you with your gifting ideas. So if you want to give the gift that keeps on giving, contact us at info@fusionofideas.com or 949-453-0740 ext. 109.

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