When it Comes to Gaming, It’s All About the Experience

In Vegas, playing casino games has its perks. Besides the potential of winning cold, hard cash, members of players clubs get free hotel stays, discounted meals, concert tickets, golf rounds, among other rewards. And when it comes to tournaments and casino events, there are even more benefits just for playing.

A number of Vegas casinos have included customized tech gadgets as part of the benefits for participating in a special event. These giveaways serve as reminders of the event after the players have left the casino floor.

Here are a few that FUSION OF IDEAS got to work with:

  • Amazon Echo smart speakers customized for Park MGM’s special eventCustom branded Amazon Echo for Park MGM
  • Custom-branded Apple AirPods for a blackjack tournament at The Cosmopolitan of Las VegasCustom branded Apple AirPods for The Cosmopolitan of Las Vegas
  • Apple iPad Pro with MGM Grand logo etched on the back for one of the casino’s blackjack eventsCustom branded Apple iPad Pro for MGM Grand

Off the strip, MyVegas, an online gaming app by Playstudios, gifted its top players with a customized Apple iPad Pro.

When it comes to casino tournaments, special events, and even online casino gaming, the “wow” factor sells more than the game. It’s all about the player having the best and most memorable experience.

Smart Advertising to Advertisers

Amazon TV Fire Stick
Custom-branded Amazon TV Fire Stick for Newsy

For the first time ever, online video subscriptions, such as Netflix, Hulu, Amazon Prime, have outnumbered their cable subscribing counterparts, according to a report by the Motion Picture Association of America. 

And with the rise in popularity of smart home devices, there are more and more options for smart display devices, such as Amazon Echo Show, Google Home Hub, and the newest player on the market, Facebook Portal and Portal+.

What all this means for advertisers is that there are more ways than ever for your consumers to experience your brand. And to understand the new experience from a consumer’s point of view, advertisers need first-hand experience with these new platforms.

That’s what online news network Newsy allowed its advertisers to do. When Newsy announced the Newsy app on Facebook Portal and Portal+, they partnered with FUSION OF IDEAS to customize Newsy-branded Facebook Portal devices to send to its top advertisers.

In addition to the Facebook Portal devices, the network also customized Amazon TV Fire Stick streaming devices with the Newsy logo that would allow existing and prospective advertisers to experience Newsy on subscription-based video on demand services.

The distribution of the customized devices was part of Newsy’s overall sales strategy to allow its advertisers to experience content in new ways.

“By doing so, the ad buying community was able to see first-hand how our content stands out from other news brands,” said Dominick Borgia Jr., senior account manager at Newsy.

Newsy custom-branded Facebook Portal
Newsy branded Facebook Portal devices were sent to top advertisers as part of the announcement of its app.
Newsy app on Facebook Portal and Portal+
Newsy app on Facebook Portal and Portal+

The Life Mastery Institute® iPad Brand Experience

Mary Morrissey, founder and owner of Life Mastery Institute®
Mary Morrissey, founder and owner of Life Mastery Institute®. Photo credit: marymorrissey.com

Inspirational speaker and best-selling author Mary Morrissey is a dream builder, who empowers others to achieve new heights of “spiritual aliveness, wealth and authentic success.” Morrissey is the visionary behind Life Mastery Institute®, a life coaching certification program that has transformed the lives to tens of thousands of people worldwide. 

Through Morrissey’s certification program, coaches are trained and mentored to learn how to effectively teach others and build their own successful, difference-making life coaching business. Coaches also receive in-depth mentoring, tools and templates for authentic client attraction, heart-centered client enrollment and business-building.

As part of the certification program, the coaches-in-training are given a customized Life Mastery Institute® iPad with books, music, program audios, and teaching tools all preloaded on the device. Each piece of preloaded content is handpicked by Morrisson, who encourages coaches to use the iPad as an all-in-one tool to find the resources they need for their life coaching business.

The Life Mastery Institute® iPad Brand Experience, Created by FUSION OF IDEAS

The Life Mastery Institute® iPad brand experience begins with a printed letter from Morrissey to welcome to coaches to the program. The next layer is the unboxing of a custom blue and gold branded device sleeve that is precisely fitted around the iPad box. Inside the box is the Life Mastery Institute® iPad customized with the logo etched on the back of the device. Through FUSION OF IDEAS’ proprietary laser etch process, the carefully designed artwork on the iPad will not fade, chip or rub off. And finally, the homepage of the iPad is completely personalized for the program with a custom home screen and dedicated apps and content preloaded onto the device.

To learn more about how FUSION OF IDEAS can create a brand experience for your business, visit fusionofideas.com/branding.

Custom-branded Life Mastery Institute® iPad
Custom-branded Life Mastery Institute® iPad
FUSION OF IDEAS mockup for iPad
FUSION OF IDEAS mockup for iPad

A Raffle Prize Worth Putting For

The GOLFWEEK Amateur Tour, with 50 regional tournaments, was founded to give amateur golfers a chance to compete in a nationwide series of stroke-play golf tournaments. Open to men and women, young and old, the tournament – now in its 25th year – uses some of the best championship golf courses and concludes with a National Tour Championship, which awards the final winner among the top players in each flight.

In addition to a day on the greens, the winner of each flight is awarded a crystal trophy and each participant is entered into a tournament raffle. At the El Paso, Texas/Las Cruces, N.M. tournament, customized Apple AirPods served as one of the top prizes for the event raffle. As one of the hottest tech accessories, it was a highly sought-after prize for the 60+ participants of the event.

Additionally, Apple iPad Pro tablets with customized Smart Keyboard Folios were used to check the golfers in at each tournament and serve as a live score board. As we have seen in this event, and others, cohesive branding can significantly add value and experience for all attendees and participants involved.

 

Wealth Management Firm Invests in a Digital Client Experience

Wealth management group Garrison Murphy Wealth Management (GMWM) has a fiduciary duty to their clients to provide transparency in their investment and wealth management services.

One of the ways they are delivering on that promise is by engaging with their clients via iPads that securely display all aspects of their financial life. This custom-branded iPad with GMWM’s logo serves as a communication tool through which GMWM can deliver advice, content and services. Clients can view and access their financial data and important documents in real time and securely transmit, store and share documents with interested parties.

This open-architecture approach has allowed the firm to break away from traditional, time-intensive quarterly or semi-annual meetings and to foster collaboration between the firm and clients. By going digital, GMWM has seen cost savings from the elimination of printing, binding, and physical storage of paperwork.

“It has been a pleasant experience to work with FUSION OF IDEAS,” said Nickole Garrison, GMWM Vice President and Chief Client Officer. “Until we connected with them, we were unable to find a company who could do the custom etching on our clients’ iPads. FUSION OF IDEAS was not only able to do the etching, but they also helped us find a solution for the custom packaging we were in search of for the iPad boxes.”

GMWM, we are honored to be a part of your digital transformation.

The Beauty is in the Details at Viceroy Los Cabos

Photo credit: Viceroy Los Cabos
Photo credit: Viceroy Los Cabos

One of the newest resorts in Cabo San Lucas, Mexico, Viceroy Los Cabos is an architectural masterpiece, wrapped by ocean water in Mexico’s Baja California peninsula. A modernist dreamscape with futuristic designs, every detail of the luxury resort is considered, from the eye-catching, bold facade to the rich textures and unique art pieces throughout the property.

As one of the first experiences at the resort, guests are greeted at the hotel lobby by receptionists using HP laptops custom-branded by FUSION OF IDEAS. The back of each laptop is wrapped with StealthArmor, our proprietary protective film, showcasing the location’s signature gold sundial design.

StealthArmor is a precisely fitted film that maintains the thin lines of the laptop while offering style and protection. Because it is heat-bonded, the film is not permanent and used as a protective cover for nearly any mobile device without adding the unnecessary bulk of traditional cases.

A growing number of brands, particularly those in the hospitality and other consumer-facing industries, are using logos or other branding elements on their business devices as a way to elevate their brand equity.

In the case of Viceroy Los Cabos, the customized laptops with the resort’s sundial design complete the look of the striking hotel lobby, where every facet is part of the experience.

Customized HP laptops that are used at the Viceroy Los Cabos guest lobby
Customized HP laptops that are used at the Viceroy Los Cabos guest lobby

Custom-Branding Beyond Phones and Tablets

Think beyond traditional mobile devices for branding. Pictured here: Fujifilm Instax Cameras

Businesses are increasingly finding value in custom-branding mobile technology. Branded technology can be used as: 

  • a marketing tactic to elevate brand equity;
  • employee rewards or as gifts to clients and vendors;
  • a theft deterrent for company devices by having the company logo printed on them.

As one of our core services, customization is our business. We have partnered with more than 2,000 brands to create customized solutions, with phones and tablets being the most popular tech devices for custom branding. In the past few years, mobile accessories – such as device cases, speakers and headphones – have gained traction, particularly during the gifting season.

Our capabilities do not stop there. With laser etching, color printing and StealthArmor (our proprietary protective film) solutions, there is no limit to what we can customize. New products present different specifications, dimensions and materials, making for an exciting challenge for our design and production teams.

As people and businesses continue to move toward mobilization and personalization, we challenge you to think beyond traditional mobile devices and see how customization can take your business to the next level.

Amazon Echo Show
Amazon Echo Show
JBL Flip 4 and Clip 3 Bluetooth speakers
JBL Flip 4 and Clip 3 Bluetooth speakers
Google Home
Google Home
YETI Hopper personal cooler and Rambler wine tumblers
Amazon Echo Dot and urBeats3 by Dr. Dre earphones
Amazon Fire TV Cube
Amazon Fire TV Cube

3 Tips for Employee Appreciation Week

Employees cannot take their jobs for granted. At the same time, employers cannot take their staff for granted. As an employer, your employees dedicate a significant portion of their time to help you succeed. With Employee Appreciation Week approaching (February 25 through March 1), how will you thank your team for their hard work and dedication?

Whether you are planning to bring a simple “thank you” lunch for your crew, or an all-employee celebration, here are three tips to keep in mind:

  1. Get involved. Leaders in the company should be involved in the planning of the celebration, no matter how big or small. Don’t leave the task to non-management employees. Employers need to celebrate their employees and show them how important they are to the whole company.
  2. Everyone is important. Avoid the temptation to spotlight certain employees. There is a right time and place to recognize top achievers. Employee Appreciation Week is an opportunity to show gratitude to the entire staff.
  3. Know what they want. If you are giving a gift, remember that your employees are worth more than a tchotchke that will end up in a drawer or be given to their children. Skip the low-quality items and give something that is valuable and memorable to them. A memorable gift doesn’t have to be expensive. There are many cool giftable gadgets that are priced fairly, such as Apple AirPods, YETI tumblers or Amazon Echo Dot.

We’ve taken to our blog in the past to showcase a growing trend of companies turning inward and giving unforgettable gifts to their employees. Here are a few more examples of businesses that have shown appreciation to staff through gifting.

Omni Technologies: Beats EP headphones with custom sleeve and gift wrap
Omni Technologies: Beats EP headphones with custom sleeve and gift wrap
FlexCare Medical Staffing: Apple Watch with custom sleeve and gift wrap 
FlexCare Medical Staffing: Apple Watch with custom sleeve and gift wrap
Nashville Healthcare Council: Amazon Echo with custom sleeve and gift wrap
Nashville Healthcare Council: Amazon Echo with custom sleeve and gift wrap

And That’s a Wrap!

From Apple Watch and Apple gift cards to Amazon Show, Bose Quiet headphones and Yeti coolers, we saw an array of corporate gift requests come through over the holiday season. On top of brand customization, businesses opted to add extra touches such as personalized gift tags, custom set-up boxes and custom gift wrap to create a memorable unboxing experience for the recipients.

  • A custom sleeve is the most popular custom option for corporate gifts as they are precisely cut to fit snugly over the original manufacturer packaging. Sleeves are customized using our color printing process and come in various finishes, including matte, satin, UV glass or spot gloss.
  • Custom gift wrap is individualized with the company logo or artwork. Each piece of gift wrap is precisely cut to the perfect size for the gift, which is hand wrapped and finished with a matching bow.
  • And finally, custom set-up boxes have become the standard for the ultimate, executive-level gifting experience. Creating a luxurious unboxing experience for a single device or for neatly housing multiple products, each set-up box is custom designed according to the device(s) size and company brand.

Check out a few highlights from our 2018 Corporate Gifting Program:

Bowl Swag for the Books

Bowl games have a long history of making the holiday season merrier and brighter for college football fans, especially when your team is in the playoffs. For the players involved, there is a great sense of pride that comes with playing in the biggest game of the season. And of course, there is bowl swag.

The Pac-12 Conference events team partnered with FUSION OF IDEAS the last two football seasons to create memorable gifts for the Pac-12 bowl teams as a reward after a long season of hard work. Both years, the gift of choice was a customized Apple TV gift set that included a fully branded Apple TV, remote, and iTunes gift card, which were shrink-wrapped and packaged with coordinating crinkle paper inside a customized Pac-12 shipping box.

The one-of-a-kind gift, which took a popular Apple technology and made it personal with custom branding and packaging, was a unique and thoughtful way for the Pac-12 organization to show appreciation to the players.

Playing the most important game of your season is already a dream come true. Add in cool free stuff and it’s easy to see why athletes love this time of year.

These iPads Transform Lives

“My daughter is nonverbal and she finally has a device where we can download the app that helps her communicate with us at home. It’s the biggest blessing and an amazing gift! People take their spoken language for granted and do not realize just how hard it is for a nonverbal child. This iPad can break those verbal barriers for our family!”

These were the words from a family member of one of 57 kids who went on the Kidd’s Kids 2018 trip to Walt Disney World in Orlando, Fla. Founded by late radio host and television personality, Kidd Kraddick, Kidd’s Kids provides hope and happiness by creating beautiful memories for families of children with life-altering and life-threatening conditions.

Every November, the organization sponsors a group of children and their families on an all-expense paid trip to “The Happiest Place on Earth,” where they can forget about doctor appointments and their illnesses, and enjoy a magical day with their families.

At the start of this once-in-a-lifetime trip, the kids were gifted with a personalized Apple iPad that is preloaded with all relevant and contact information for their trip.

Here are the words from another family:

“We were so grateful to have the iPad for my son’s 11-day hospital stay. He loves being able to keep in touch with family and friends using the FB Kids Messenger app. He also likes it for drawing, watching shows and playing games.”

This is the eighth year that FUSION OF IDEAS has gratefully donated our app development and customization services to this amazing cause. Together with Best Buy, we were onsite to help hand out the iPads to the kids, and see the delight on their faces when they were presented with the customized devices.

“The donation of the iPads from Best Buy and completely personalized by FUSION OF IDEAS provides entertainment, educational tools and memory-making apps the Kidd’s Kids otherwise would not have,” said Kelly Kemp, executive director of Kidd’s Kids. “We know how grateful all the kids are especially when they are back in the hospitals for days or weeks at a time. It’s a blessing and a partnership we are so very grateful to have for our Kidd’s Kids.”

For more photos from this year’s Kidd’s Kids trip, check out their album on Facebook.

Best Buy and FUSION OF IDEAS help hand out iPads at the Kidd’s Kids trip in Walt Disney World ©Kidd’s Kids
Fifty-seven Kidd’s Kids got their own customized iPads on this year’s trip ©Kidd’s Kids
The iPads are used by families after the trip for learning, therapy and communications. ©Kidd’s Kids

Top 5 Business Gifts Your Employees and Customers Want

The top 5 most wanted tech gifts this holiday season.

Remember the cellophane wrapped gift baskets filled with mementos and sweets you used to get every holiday? While they are still around – and still appreciated by many – technology has taken over as the preferred business gift of choice.

Technology spending for the 2018 holiday season is projected to reach a record-setting $96.1B in revenue in the U.S., a year-over-year increase of 3.4 percent, according to the Consumer Technology Association (CTA).

Businesses who choose to give a tech gift are taking it up a notch with customization. Customized tech boosts brand recognition and repeat exposure, among many other benefits. Compared to traditional advertising, corporate gifts showcasing your company brand can be a cost-effective advertising method for your business. Plus, you won’t have to worry about the recipient receiving the same gift twice!

Here at FUSION OF IDEAS, orders for holiday gifting are in full swing. Here are the five most popular tech gifts we are seeing:

  1. Apple iPad Pro – The latest iPad Pro, with an all-screen design and Face ID, is currently the most full-featured iPad on the market.
  2. Apple Pencil 2 – To go alongside the new iPad Pro, Apple revamped the Apple Pencil, an effective and accurate tool for handwriting, sketching and illustration.
  3. Beats by Dre – This popular headphone collection comes in several varieties and offers powerful audio performance.
  4. Amazon Echo Show – The new Amazon Echo Show features a vibrant 10.1” HD screen, built-in smart home hub, and improved speakers.
  5. Apple AirPods – Apple AirPods continue to be the most popular tech gift not just for the holidays but all year-round thanks to their instant setup and truly wireless features.

For more customizable corporate gift ideas, visit www.fusionofideas.com/gifting.

How One NBA Player Built Team Chemistry On and Off the Court

Ariza’s former Rockets teammate, Eric Gordon, with his customized Apple AirPods ©Trevor Ariza

The 2018-19 NBA season is in full swing. We are reminded of a project we did last season with professional basketball player, Trevor Ariza, that blended our proprietary color printing process with a hot Apple accessory. The outcome was a sincere gesture of team camaraderie.

Ariza, who was playing for the Houston Rockets, recognizes that true team chemistry is built both on and off the court. As a gesture of appreciation, respect and genuine friendship, Ariza wanted to give a memorable gift to his then-Rockets teammates. The team frequently used Apple AirPods during practice for motivation and focus, and they are noise-canceling and sleek in design. It was clear that the popular wireless earbuds would make the perfect gift.

To make it even more personal, Ariza worked with FUSION OF IDEAS to customize 15 sets of AirPods, one for each of his teammates. Each AirPods charging case was customized with the Rockets’ logo, the player’s last name and number, all in the Rockets’ vibrant red colorway. The result? A unique, personal gift that is symbolic of the team chemistry and skill, leading the Rockets to a victorious season that year.

Protect and Secure Your Company Devices

In the digital age, online identification and security have become very complicated. Businesses are using fingerprint readers or complex password requirements that most of us can never seem to remember, all in the name of protecting the user’s identity and the data inside. Here are two valuable ways to protect and secure your company devices.

1. Protect Your Devices & Prevent Theft

Taking the simple step of “putting your name on it,” a method you first learned in kindergarten, can help secure to your company devices. That’s where techniques like laser etch and custom branding come in.

The benefits of customizing devices with your company name or logo go far beyond aesthetics. Particularly beneficial for businesses with a large number of remote employees using mobile devices, branding allows for easier identification and tracking. Thieves are less likely to take something that has been permanently marked with a name or logo since they are usually hoping to sell what they steal.

2. Secure & Safeguard Your Data

Inside the device itself, additional security measures are needed to protect the data and privacy of the company and the user. When multiple devices are used in the workforce, an efficient way to manage and control the devices is through mobile device management (MDM).

Implemented and managed over the air, MDM optimizes the security of all the corporate devices from one place. Functionalities include, but are not limited to:

  • Securing emails and documents
  • Managing passwords
  • Restricting app or device usage
  • Setting up firewalls on the Internet

Additionally, if a device is lost or stolen, MDM can also remotely clear passcodes, lock the device and wipe all of its data.

Mobile devices bring incredible benefits to the workplace. Like the adage, “An ounce of prevention is worth a pound of cure,” it’s important to take appropriate measures to safeguard your mobile technology.

Contact FUSION OF IDEAS for more information about how customization and MDM can protect and secure your mobile devices.

‘Operation Rudolph’ Brings Great Cheer to Phobio Employees

Phobio is a software company that helps brands create better technology experiences for their customers. The Atlanta-based business is driven by a team of individuals who are leaders and experts in their fields. In 2017, as a way to reward employees for a successful year, Phobio partnered with FUSION OF IDEAS to help create a one-of-a-kind gift for its employees to appreciate and enjoy all year long.

In comes “Operation Rudolph.” Working in stealth mode, FUSION OF IDEAS customized 75 Apple Watches to surprise Phobio’s employees at its holiday party. The watch features a detailed design of the company logo on the dial. The exterior of the watch band is embellished with a design that represents the Phobio brand, and the inside of the band is etched with the company mantra: “Be better.”

Each watch included a personalized gift tag for the recipient and was packaged in its original box covered with a custom box sleeve. Phobio chose to pull everything together with custom gift wrap, which was designed by FUSION OF IDEAS and incorporated the company logo.  

As a company that fosters a collaborative working environment, Phobio was excited to present these personalized gifts to its employees, and the response was overwhelming.

“Our ‘Phobiosapiens’ worked very hard all year and I wanted to show them my appreciation for their great work,” said Phobio CEO Stephen Wakeling. “Operation Rudolph was a huge success and everyone was blown away after opening the gift at our annual holiday party. It’s been a great point of pride among team members. They show their friends and can tell them ‘look what my company did for us!’ It’s going to be very difficult to top that this year.”

Phobio CEO Stephen Wakeling and Chief Solutions Officer Denny Juge on stage with one of the Apple Watches customized by FUSION OF IDEAS. 2017 PWP Studio Corporate Event Photographers
Phobio employees show off their gifts at their holiday party. 2017 PWP Studio Corporate Event Photographers

The WORLD’S FIRST Customized Apple Watch Series 4

As soon as we got our hands on the new Apple Watch Series 4, our design team went to work to find the best points of customization and created the WORLD’S FIRST customized Apple Watch Series 4.

Here’s what we did:

  • The specs. We started the process by getting the exact specs of the device, down to the millimeter. Precise measurements are crucial as we only get one chance to print directly on a device or accessory.

 

  • The mockup. Once measurements are logged, our design team went to work creating a mockup of the design, painting a picture of what a finished custom device will look like. A final proof is sent to the client for approval before production begins.

 

  • The production process. Depending on the device, we may build a custom housing to hold the device while it is in the printer. Our patent-pending color and laser customization process allows us to permanently brand devices with high-quality, full-color graphics without voiding the device’s warranty.

 

  • The packaging. We extend the brand experience with custom packaging solutions including sleeves, boxes, gift wrap, shrink wrap and one-of-a-kind packaging experiences.

We are thrilled about the new Apple Watch and the results of the customization. The most significant added feature on Apple Watch Series 4 is that it is also a health-tracking powerhouse. Game-changing features such as fall detection and emergency SOS open the device to new audiences: fitness and outdoor enthusiasts, senior care providers and healthcare workers.

For us at FUSION OF IDEAS, deciding whether or not this new wearable gadget is worth purchasing is a no-brainer. And with the holiday season around the corner, this is the perfect gift for your valued employees or customers. The only question remaining: how will you customize the Apple Watch to fit your company brand and culture?

Check out how we transformed Apple Watch Series 4, from ordinary to extraordinary:

Customized Mobile Devices as Employee Rewards

Employers are always looking for new and different ways to reward employees and celebrate successes. A trend that has been rising in popularity with our clients is using customized devices as part of its employee rewards program.

There are many ways for an employer to use corporate gifting to build up, fuel and recognize employees. Some ideas include:

  • Creating a points-based system to reward employee performance through peers or managers
  • Building a rewards system to recognize significant service milestones
  • Setting productivity or sales goals with a highly valued prize that employees can earn when they reach the goal
  • Or simply planning a surprise holiday gift as a reward for all of your employees.

Any employee gift can be taken up a notch with customization – custom printed Apple Airpods for employees to listen to music quietly at work, a customized Apple Watch with laser-etched company name, or even a branded drone that is guaranteed to wow the recipient.

FUSION OF IDEAS has pushed the boundaries of creativity by customizing a wide range of devices, from headphones and portable speakers to game consoles and cameras. The possibilities are truly endless. What can custom-branded devices do for your business?

Gearing Up for Apple’s Newest Devices

Apple CEO Tim Cook took center stage yesterday at the Steve Jobs Theater in Cupertino to announce the release of several Apple device updates. If you were on the watch like us, you know there will be three new iPhone models building off of the company’s 10th anniversary iPhone X: iPhone XS, iPhone XS Max, and iPhone XR. Additionally, Apple Watch Series 4 will feature a larger display with a slightly thinner body, along with some cool features like heart monitoring and haptic feedback on the crown.

Announcements of new Apple products, or any new mobile tech device, mean one important thing to us at Fusion of Ideas: we’ll be researching and presenting our customization offerings for the shiny new devices as soon as they hit the market.

The art of mobility is clear with every touch point of the customizing experience. And members of the Fusion of Ideas customization team are seasoned pros at figuring out the specs for new devices. Even when the new device is similar to an existing one, measurements accurate to hundredths of an inch must be taken to create a spec file that will be used for production. We also run tests and research on the materials the device is made out of – even a slight change to the type of metal or glass can change the way we approach customization. Most importantly, our color and laser customization process allows us to brand devices with high-quality graphics while not voiding Apple’s device warranty.

We’re excited to dive in and present custom options specific to these new devices. Stay tuned for more information as we await the release dates.

SaveSave

Branding Superheroes: Customizing the Apple HomePod

By Jennifer Fujimori

This may seem obvious, but we tend to nerd out every time a new Apple product is released. Apple’s livestream product announcement events, typically happening once or twice a year and bearing charming names such as “Let’s meet at our place” and “Hey Siri, give us a hint”, are monitored closely in the Fusion of Ideas office. Part of this is because many of us are personally Apple fans, but the other part is excitement about the branding possibilities that come with a new device.

The R&D process begins at Fusion well before the device has officially hit the market. Our customization team gathers information about the materials the device is made of, the dimensions, the packaging and any accompanying accessories. We get our hands on a sample device or two as soon as we can and get to work testing out customization capabilities.

When the HomePod smart speaker hit the market in 2018, it was the first completely new device released by Apple since 2014, when the Apple Watch was announced. It also posed a unique challenge: the round, cylindrical speaker did not present many obvious options for customization. “The HomePod offered a challenge in that there is not a lot of surface area to customize,” said Chris Mancuso, Customization Manager. “It pushed us to think outside the box to come up with customization options that would fit with the sleek and modern design of the device.”

Working with the Fusion design team for artwork and production files (and inspired by our office-wide affection for the Marvel Cinematic Universe), the customization team did a bold color print of the red Marvel logo on the white mesh of the HomePod. The top of the speaker is outfitted with a clear color printed Stealth Armor version of Iron Man’s arc reactor. Rounding out the sample package is a custom sleeve and gift wrap, printed with vibrant images of Iron Man and the Marvel logo in its signature red and black colorway. “We really pushed the boundaries with this device and came up with some really innovative ways to brand the HomePod,” said Mancuso. “The Marvel-branded sample provides our business team with a great way to show clients what we can do with this device.”

SaveSave

SaveSave

AirPods Trend

Since their release in late 2016, Apple’s AirPods have been flying off the shelves – and landing here at Fusion of Ideas, where we’ve been customizing unprecedented numbers of the wireless earbuds for our clients. We expect AirPods to be the most customized device during the upcoming holiday gifting season for the second year in a row – it’s an excellent portable piece of technology at an affordable price point for many of our clients. Customization options include the earbuds themselves, the charging case, and custom sleeves and gift wrap to tie everything together. Here’s an example of a recent custom AirPods project we did for a client that nicely showcases all of our available services.