Picture Start: Making Your Mark as a New Business in an Elite Industry

By Jennifer Fujimori

Throughout our many years of customization experience, Fusion of Ideas has worked with clients in almost every industry – healthcare, education, food service, construction, entertainment, fashion – the list goes on. We relish the chance to impress our clients by customizing devices or mobile apps for their employees or customers. But for many of our movie-obsessed team members, it’s hard to deny that it’s especially thrilling when we get the chance to work with clients who are in the entertainment business.

PICTURESTART is a production company who set out to find a customized tech gift for 200 top clients and company executives. Our design and business teams went to work, collaborating with the PICTURESTART decision makers to create a sleek logo print for Apple AirPods. The PICTURESTART logo is printed on the charging cases for the AirPods, the stems of the AirPods are printed with a clean blue stripe, and to round out the project, we did a custom sleeve to fit over the AirPod box. PICTURESTART is focused on youth-oriented movies and shows, so the colorfully printed AirPods were the perfect way for the new company to announce itself as a fresh and innovative presence in the film industry.

The gifts you give your clients and the technology used by your employees offer unique opportunities for you to make a statement about your brand and the way you do business. By partnering with Fusion of Ideas, PICTURESTART created an impactful brand experience that recipients will recall every time they pull out their AirPods. “We’re finding that the AirPods have become a highly preferred gift in the year and a half since they were released,” said Russ Taylor, CEO at Fusion of Ideas. “They’re compact, useful, and can be customized in several areas. Plus, they have the appeal of being a relatively new Apple product, at a price point lower than an iPad or Apple Watch.”

Whatever your tech and design preferences may be, we can help you come up with an unforgettable gift. And if you’re on the fence, check out some of the finished projects on our website and Instagram account. We’d love to create your custom gift next!SaveSave

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Xilinx AirPod Project

It was almost exactly a year ago that the Xilinx project went down in Fusion of Ideas history.  The new Apple AirPods had just been announced, and everyone was anxiously waiting for them to hit the market.  A few months had gone by since Apple’s announcement, and the public wanted to know when the AirPods would be arriving in stores.  Small batches of AirPods were released to stores, but were immediately sold out. Fusion was told that it would be awhile before businesses would have the opportunity to purchase them in large quantities, because production was just not fast enough to keep up with the demand.  Then Xilinx reached out to Fusion after being referred by Apple. They had 800 AirPods (a big deal, since stores hadn’t even received this many yet) and they wanted to find out more about our customization services.

Xilinx was planning to give AirPods to each of their employees as a special gift from their executive team.  They wanted to customize the AirPods’ white custom casing with the Xilinx logo. They also wanted to send the AirPods to employees in unique customized packaging to show their thanks and appreciation.  Fusion was their one-stop-shop for getting both of those things done in record time. The custom packaging included signatures of all of the executive team as part of the design, meant to show their appreciation.  

“Xilinx was looking for something cool to give their employees,” said Theresa Brown, Senior Business Manager at Fusion of Ideas. “Gifting the Airpods alone would have been nice, but the real wow factor came from outfitting the AirPods with logos and customized packaging including their executive team signatures. It took the gift to a whole new level.”

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Another Fantastic Year With Kidd’s Kidds

This November marked FUSION’s seventh year of sponsoring and working with Kidd’s Kids.  Since 2011, FUSION has donated app development and customization services to the charity, who works with families of children with life-altering or life-threatening conditions.

Kidd Kraddick founded Kidd’s Kids in 1991 with the goal of making a difference in the lives of children and families who are dealing with life altering conditions.  Initially, the program began with a bus ride to Sea World in San Antonio, Texas. Thanks to the volunteer efforts from partners, donors, and medical professionals, along with the Kidd Kraddick Morning Show listeners’ willingness to embrace their mission, Kidd’s Kids has grown at an exponential rate. Now in its 26th year, the foundation has sent over 1000 kids and their families on a trip of a lifetime to Walt Disney World in Orlando, Florida.

Here’s a video showcasing a little more about this foundation and our involvement with them.  For more information, please visit http://www.kiddskids.com

Creating An Unparalleled Welcoming Experience For New Homeowners

For over 30 years, Consultatio Real Estate has successfully developed innovative high category real estate projects in prime locations.

Passionate about transforming ordinary into extraordinary, Consultatio Real Estate wanted the most high-end, absolute best for their tenants. They wanted to create an unparalleled welcoming experience for new homeowners of both the Oceana Key Biscayne and Bal Harbour properties that reflected the union of art, real estate and technology.

In 2014, Consultatio needed a solution for their welcoming process with their Oceana Key Biscayne project.  They wanted a very unique gift experience for the tenants of Consultatio Real Estate that would capture the attention of future homeowners and provide a suitable resource for displaying the many amenities the property had to offer. As an unprecedented solution to enhance Consultatio’s welcoming process, FUSION created fully equipped and branded iPads, including a custom sleeve, branded Smart Cover, and preloaded with custom iOS content, providing each tenant with a little piece of art for their new home. The tenants loved the gift so much that Consultatio knew it needed to be part of their next project.

This year, when the Bal Harbour property neared completion, Consultatio Real Estate connected with FUSION again to discuss the next rollout of customized iPads. It was quickly discovered that among the many exquisite works of art on the Bal Harbour property, one in particular stood out above the rest. Created by iconic Americana artist Jeff Koons, the mirror-polished, stainless steel sculpture “Pluto and Proserpina” stands over 10 feet tall and serves as a centerpiece of the property. Using this masterpiece as an inspiration, FUSION presented a new complete iPad package with a design that surpassed expectations. Consultatio loved the new packaging and exquisite custom gift boxes built specifically for their custom project with high-end materials fit to be displayed on a coffee table. The iPads were customized with pre-loaded content about the property and its amenities. A custom printed Smart Cover paired nicely with the full-color printed iPad. A custom sleeve was also fitted around the iPad box before it was inserted into the gift box. The result was a stunning, one-of-a-kind gift for each tenant to feel welcomed and cherished.

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The Ultimate Corporate Gifts: The Gifts That Keep On Giving, The Whole Year

“Oh great, they’re handing out another company calendar,” said no employee ever.  

Getting thoughtful gifts can go a long way with coworkers or team members.  With the season rapidly approaching, this is the year for creating excitement and the “wow” factor for your company’s team or special clients.

One of our own employees tells the tale of the value they placed on two separate gifts they received.

“On two separate holiday seasons, I received gifts from my employers. One was an elaborate chocolate and fruit gift basket that was delivered to my home with a generic happy holidays message from the company.  While the sentiment was sweet (no pun intended), the gift was quickly forgotten, and I never really told anyone what I got.

The next year I received some Beats By Dre headphones. They were printed with a small company logo and the headband was printed with my name. They also were sent to my home, but came gift wrapped in retro wrapping paper with a company image repeated in a cool pattern. That made me very excited to open it. There was a personalized card with a note from my boss and the company thanking me for some of the accomplishments during the year. Whenever I wore those headphones, I had family, friends, and even strangers ask me about them. I explained that my company had given them as a gift for my hard work during the year, and I always showed off my name printed on them.  I received many “Are they hiring?” type of comments as people were impressed by the thoughtfulness that went into the gift.

While I’m sure both presents cost my employer about the same amount of money, the one that was cool, unique, and something I could talk about made the biggest impact. As Eddy from National Lampoon’s Christmas Vacation says, “That’s the gift that keeps giving the whole year, Clark!”   

One of the most important components of gift-giving is taking into consideration what your employees would truly appreciate. Putting a message, logo or thought on your gifts can add a layer that reminds them of you or the company whenever they use the gift.

Now, working at Fusion of Ideas, I’ve loved seeing the impact that customization and thoughtfulness can have. Some of my favorite Fusion services are gift wrapping and custom boxes and sleeves that take gifting up to a whole new level.  And on top of that, Fusion can organize and kit multiple items together (they don’t have to be devices!) so you can really add that extra pizzaz to any thoughtful gift. They can also print and write custom cards and gift tags,  and they ship anywhere around the world.  So if you want a super easy process, all you have to do is order, and Fusion will take care of the rest.”  

Fusion handles projects of all sizes and shapes and we’d love to help you with your gifting ideas. So if you want to give the gift that keeps on giving, contact us at info@fusionofideas.com or 949-453-0740 ext. 109.

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