How This Top Ad Agency Builds Lasting Client Relationships

Advertising company Casual Precision has seen the value of saying thanks to its clients through thoughtful and impactful gifts. 

Over the past few years, the marketers at Casual Precision have elevated their client appreciation gifts by giving custom-branded premium technology. Some of their most well-received gifts include premium audio and tech accessories, such as Apple AirPods, Apple Watch, Bose Frames, reMarkable tablets and Apple AirPods Max.

Creating Unboxing Experiences to Show Value

Casual Precision goes beyond just purchasing the gift and sending it to the recipient. 

The company takes the extra step to create a memorable unboxing experience that creates a “wow” factor when the gift is opened. This is done through customized packaging and a catchy, personalized message when the package is opened. On the gift itself, Casual Precision works with FUSION OF IDEAS’ creative team to add custom artwork using laser etch or direct print.

“As an advertising agency, we know the importance of branding,” said Brett Charest, founder at Casual Precision. “…Unique personalization for client gifts really showcases our ability to brand well. We want [our clients] to know that not only do we value their company’s brand, but we value them as individuals.”

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Casual Precision prints company artwork to give uniqueness to its client gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.
A catchy, personalized note adds creativity and thoughtfulness to Casual Precision’s corporate gifts.

Branding Company Devices for Security and Personality

Casual Precision also has recently taken on customizing its company-owned devices to standardize and track its technology. 

“The ability to logo and number our company-owned devices for our employees has really streamlined the tracking and visibility of who has certain devices,” said Brett. “This has been a tremendous help while our company has been working remote over the last few years, easily documenting which items have been issued on a very visible level.”

The company’s mobile devices and laptops are outfitted with the company logo and tracking numbers permanently printed or etched on the devices.

Brett added, “Plus, I love seeing our employees wearing or using our branded devices on client and internal calls. It’s a constant reminder of how far we have come in a short period of time as a company.”

Casual Precision employees are proud to represent the company with their branded technology.
Casual Precision employees are proud to represent the company with their branded technology.

 

Casual Precision is just one example of how a business can shape and enhance its brand recognition by leveraging the use of customization on an everyday product like technology. 

For more information about FUSION OF IDEAS’ brand experiences, visit fusionofideas.com/brand.

Apple Watch Digital Personalization

Apple Watch has become to many, a business partner, a communications partner, a fitness partner and sometimes, a lifeline accessory, that is worn on your wrist. 

The latest Apple Watch 7 has made its way to become a top high-tech gift due to its beautiful design and cutting-edge capabilities. 

FUSION OF IDEAS takes this gifting opportunity to the next level by making Apple Watch truly unique with hardware customization and digital personalization. 

Hardware customization 

An immersive brand experience starts with permanent branding using laser etching on the Watch band and/or casing, and direct color print on the Watch charger.

Digital personalization

The digital personalization experience allows for businesses to showcase their brand and messaging using the recipient’s phone and watch.

Click on the video below to see how the digital wallpaper works.

Creating an immersive brand experience with MTV’s iconic Moonman

Recently, Best Buy for Business and FUSION OF IDEAS helped media conglomerate, Viacom, create a memorable gifting experience for its MTV team.

The solution was a fully immersive gift experience using Apple Watch that included:

  • Customized Watch band using the station’s iconic logo
  • Digital experience with a welcome video and invitation to download customized digital wallpaper for the Watch

2021 Holiday Gift Guide

This holiday season, let us help you create a memorable unboxing experience for all your corporate gifting needs: 

  • Hardware Customization – Make your gift unique through personalization. Our direct UV color print, laser etching and StealthArmor solutions customize your gift by adding the recipient’s name, your company logo or artwork directly on the device.

  • Digital Personalization – Customize the user’s experience of a new smartwatch or tablet, such as Apple Watch, iPad or iPad mini, with custom wallpaper or other digital content.

  • Custom Packaging & Gift Wrap – Create a memorable gift with custom packaging, device sleeves, insert tags, custom boxes and even gift wrap.

  • Kitting & Shipping – Kit multiple items together in one package and have them shipped to one or multiple locations.

2021 holiday gift guide

Inside, we feature the latest premium technology products that FUSION OF IDEAS can personalize, kit and ship directly to your gift recipients. 

Apple Craze: 2021 Fall Releases

Apple hosted two events this fall, which featured updates on its most popular devices. From the powerful iPad mini to the release of the colorful HomePod mini, Apple has inspired us to maximize the use of our customization solutions to create immersive brand experiences.

Take a peek at what’s coming:

Apple AirPods (3rd Generation)
Apple AirPods (3rd Generation)
Apple HomePod mini
Apple HomePod mini
Apple iPhone 13 & 13 Pro
Apple iPhone 13 & 13 Pro 
Apple Watch Series 7
Apple Watch Series 7
14" & 16" MacBook Pro
14″ & 16″ MacBook Pro
Apple iPad
Apple iPad
Apple iPad mini
Apple iPad mini

Contact us today to learn more about these tech products and how we can personalize them for your gifting needs.

Kids of Courage Uses Branded Technology to Further Its Mission

“Wearing something with a logo of an organization that is close to my heart is personal to me. Not only is it a conversation starter, it is also a reminder of why I am a part of Kids of Courage.”

These were the words of Josh, a recipient of a custom branded Apple AirPods Max from Kids of Courage. Josh, who was gifted the device as a recognition for his fundraising efforts, proudly dons his new wireless headphones even though he is not “a regular headphone user.”

Kids of Courage is a New York-based nonprofit organization that gives children with medical illnesses opportunities to participate in year-round activities and medically supervised trips. 

“We love to give personalized technology to our supporters because it is unique and different,” said Naftali Solomon, Kids of Courage Director of Operations. “While the gifts are not the reason why they fundraise, our families and volunteers love to see the incentive list and find something to set their goal for.” 

Naftali Solomon, director of operations at Kids of Courage, shows off a custom branded Apple iPad used to help spread awareness of the organization.
Naftali Solomon, director of operations at Kids of Courage, shows off a custom branded Apple iPad used to help spread awareness of the organization.

Since 2019, the organization has offered Kids of Courage branded premium gifts, including high-tech products as perks for families and volunteers to reach fundraising goals. Past gifts have included: Apple iPad, Beats Powerbeats Pro, Apple Watch and Apple AirPods Pro. 

Naftali added, “The positive feedback we have gotten is encouraging, and it is a win-win situation to be able to thank our supporters and at the same time, further the organization’s mission.”

To learn more about Kids of Courage, visit www.kidsoc.org